Beatrix Potter’s Peter Rabbit is a national treasure & an icon all over the world, loved by children & adults alike.
The brand’s licensors Silvergate approached us with a very exciting brief that had huge creative scope. Silvergate required a new contemporary look & feel for Peter Rabbit that would be on trend for home and lifestyle products & could extend the age appeal of this classic character.
With such a well-loved book, known to many generations, our approach had to be sensitive & well considered. Through insight and research we developed sophisticated colour palettes that would fit comfortably into the home environment & designed a series of patterns/placements that combined the original Beatrix Potter illustrations with a modern illustrative style.
Over a number of years we have designed Seasonal pattern collections & style guides which have been embraced by UK & international retailers & manufacturers.