Our relationship with Ted Baker spans over a decade; in conjunction with KMI & Boots we develop their seasonal Christmas cosmetic & gift ranges. Directed by Ted’s choice of seasonal fashion print, we start by creating a story for the collection that showcases the pattern & captures the brand’s personality.
For this Christmas collection we took inspiration from Ted Baker’s newly opened 5th Avenue NYC flagship store, the interior is enriched with art deco detailing, geometric patterns & gold accents. We beautifully interpreted this architectural theme to frame & showcase both print & product.