Soltan
Boots Soltan has been providing trusted expert sun protection for over 75 years. A complex & continuously evolving product category, Boots employed us to refine & rationalise the existing offer & to create a clear strategy for all new product launches. Top of our agenda was to heighten customers’ perception & trust in the brand; this was achieved by intrinsically linking the Boots logo with the Soltan logo – simple but highly effective.
Clear information hierarchy, graphic icons, illustration & distinctive typography immediately emphasise the specific benefits of the many sub-ranges & individual products, simplifying the customer journey & creating a sunny outlook for the brand…
