Mark Hill
We won a creative pitch to become the agency tasked with redefining the Mark Hill brand for a global market. Crucial in directing our design approach was an insight & understanding of the core customer; these ‘trend hungry’ young women enjoy fashion & life to the full, believing that their hair is their ultimate accessory. The girls want to be noticed & so does the brand…
Harnessing the impact of an ownable colour palette combined with high shine metallic finishes, we ensured that the Mark Hill products stand out in a crowded retail sector. The exuberant but cohesive styling creates strong brand recognition within numerous hair categories – Electrical Beauty, Styling, Care, Accessories & across all retail platforms. Clear on-pack communication enables ease of navigation at shelf level with an immediate understanding of individual product benefits.
The prepped, primed, styled & finished presentation launched in September 2015; across all categories sales have exceeded target & we are now building on the success of the redesign to help extend the brand within market leading initiatives.
We’ve certainly MADE OUR MARK…
